Google operates on geological time

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They consider a decade to be a short downtime.  On the bright side, we’re over half-way through it.

On January 1, 2005, AdWords system will be unavailable from approximately 3:00 AM to January 1, 2015 3:00 AM Eastern Time due to system maintenance. Please note that your campaigns will continue to run normally during this short downtime. We apologize for any inconvenience.

I also have to commend them on their pinpoint accuracy.  I don’t recall if they actually went down at 3:00am on 1/1/05, but you can bet I’ll be right there banging on the server come 3:00am on 1/1/15.

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